Published: 22 Jul 2009 17:19:23 PST
* Hep B drugs have blockbuster potential
* $24.5 bln market to possibly triple by 2013
(Recasts, adds details on priority drug list)
NEW YORK, July 22 – China’s $124 billion plan to
provide basic health coverage for the vast majority of its 1.3
billion citizens by 2011 is creating opportunities for large
drugmakers, a specialist on China’s pharmaceutical market
said.
With sluggish growth in the United States and Europe, many
large pharmaceutical companies are expanding sales forces,
distribution channels and research operations in China to tap
into the country’s robust drug market, Mandy Chui, a consultant
with IMS Health Inc, said in an interview this week.
Chui said China’s drug market is expected to expand at
about 22 percent annually over the next five years.
“We see companies continuing to invest in China,” Chui
said. “For companies, (China’s growth) is certainly a good
story to tell to the Street, right?”
Chui, based in New York, is the China expert at IMS Health.
IMS provides market data on the pharmaceutical and healthcare
industries, and is headquartered in Norwalk, Connecticut.
She said that China’s aging population, adoption in parts
of the country of Western lifestyles and rapid urbanization in
certain areas are giving rise to hypertension, obesity and
other diseases.
That, Chui said, positions China to become the world’s
third largest pharmaceutical market by 2013. It currently ranks
No. 5. The $24.5 billion market is expected to swell to $68
billion to $78 billion by 2013, she said, leaving it behind
only the United States and Japan.
“It’s like a big wake-up call. If they (large
pharmaceutical companies) are not in there at this point in
time, all of them are not going to grow,” she said.
Chui said European drug makers such as Bayer AG,
AstraZeneca PLC and Sanofi-Aventis SA had taken the lead in the
race for market share in China, and that U.S. drug makers were
eager to catch up.
Pfizer Inc’s Chief Executive Officer Jeff Kindler said in an
interview on Wednesday that China was an increasingly important
priority for Pfizer, the world’s biggest drugmaker.
“Not only is it necessary to be there, we are there,”
Kindler said. Pfizer is aiming to make vaccines a large part of
its effort in China.
Chui said drugs for diseases commonly seen in China, such
as hepatitis B, have blockbuster potential.
An estimated 30 million Chinese have active infections
caused by hepatitis B. The virus can lead to cirrhosis of the
liver and liver cancer.
Some pharmaceutical companies are gearing up to treat
hepatitis B, which kills more than 300,000 Chinese each year,
Chui said.
Bristol-Myers Squibb Co’s hepatitis B drug Baraclude,
introduced in 2006, leads the hepatitis B market in China, Chui
said.
Other drug companies in that market include GlaxoSmithKline
PLC and Schering-Plough.
Chui said that no pharmaceutical companies operating in
China, including Chinese drugmakers, have blockbuster products.
However, she said some could achieve that status within five to
10 years. A blockbuster drug typically has sales of $1 billion
or more a year.
BRANDS VS GENERICS
Branded drugs are favored over generics at large city
hospitals in China — even generics of brands that have lost
patent protection — because the quality of brands is often
seen as being better, Chui said.
However, elsewhere in China, especially in rural areas,
generics are favored over more expensive brand name drugs from
the United States, Europe and Japan.
Chinese companies, for example, are anxious to produce a
generic form of Baraclude once patent protection expires, Chui
said, adding that more than 30 companies had submitted
applications to make the generic version of the drug.
Chui said she had been told by industry sources that patent
protection on the drug would expire in 2011.
Asked about Baraclude’s patent, Bristol-Myers spokesman
Brian Henry said, “We have patents in force and patents pending
in China (for Baraclude). We do not comment about potential
competitors.”
Chui said China plans to pare down its list of 400-plus
“essential” drugs, which are given priority in all medical
facilities, to between 200 to 300, “with a tendency to remove
more-expensive branded drugs.”
The list is expected to be complete sometime this year, she
said.
Multinational companies have 30 percent of China’s
pharmaceutical market, while local companies have 70 percent,
according to Chui. “Five years from now, I don’t see any
substantial change (to that ratio),” she said.
Top-selling drugs in China made by multinationals include
blood-clot preventer Plavix, ulcer drug Losec, oral diabetes
treatment Glucobay, the Novolin brand of insulin and antibiotic
Avelox.
China’s plans to build 2,000 new county hospitals and
upgrade 30,000 township medical centers.
Chui said expanding its medical infrastructure would
benefit manufacturers of medical devices and vaccines and
companies specializing in medical imaging, diagnostics and
electronic medical records.